Building Online Social Identity and Fandom Activities of K-pop Fans on Twitter

K-pop fans are widely known to use social media as a platform for their activities. Over the years, they have built online communities, which called fandoms. fandoms zealous in fandom activities that some abused were detected, such spreading false news and provocating wars. These could potentially lead cyberbullying damage quality of interaction. The not careful about actions using identity. Thus real identity is saved. Hence, purposes this study analyse members, how introduced world purpose(s) A total 30 participants interviewed study. Thematic analysis interview was done based on three stages Tajfel’s Social Identity Theory (1979) (1) characteristic, (2) identification, (3) comparison, Bennett’s Four Areas Fandom (2014) communication, creativity, knowledge (4) civic power organisation. findings research revealed six characteristics fans’ fans, influential factors them K-pop, details This provides insights into Twitter. Further recommended explore language used by community inter- intra-group communications, will further enrich understanding community. Keywords : Identity; K-pop; Fandom; wars